A fintech startup with a product that worked well and a brand that made people trust it less than it deserved. We rebuilt the visual identity and design system from scratch. Six months post-launch the onboarding data confirmed what the team suspected.
A sustainable homewares retailer expanding from online to physical retail. The brand needed to work at shelf level, on signage, and on social simultaneously. We built the system that let their team open four locations in 12 months without a design inconsistency.
A B2B SaaS platform with a complex product and a user experience that had grown organically and badly. We restructured the information architecture, redesigned the core workflows, and built a component library the engineering team could actually maintain.
A data analytics platform whose interface had grown without direction. We restructured the information architecture, rebuilt the design system, and produced the handoff that made the engineering rewrite possible.
A regional insurance broker who looked like a bank from 1998. New identity and print collateral changed the first impression from dated to considered.
A media production company launching content operations in two new markets simultaneously. We built the brand and motion identity that let them launch consistently without starting over in each new context.